Possible intro to essay

Drugs such as marijuana, amphetamines, and psychedelics burst on the scene during the 1960’s, and the new generation embraced the new hallucinogens. These new drugs spread like an epidemic, forcing our government to develop new laws and agencies in order to combat the plague. In 1973, the U.S. Drug Enforcement Administration was developed to enforce federal drug laws. Soon after, cocaine and crack appeared.
In order to combat the outbreak of these drugs, companies such as TRUTH and Drug Free America were formed. With the intention to lower and usage of drugs mainly in todays youth, these companies send out activists and knowledgeable people on the subject to go to schools and talk about drugs, their usage, their influence, and the inevitable road they force their users to take. Besides sending people to schools and such places, these companies, also have many interesting and shocking ads that depict outcomes and affects of drug usage, or give statistics of drug users, in shocking but clever ways.
One such image that was produced by Drug Free America is the Your Brains on Drug commercial. The commercial is about 25 seconds long and is easy to follow. It depicts someone holding an egg over a frying pan and saying ,”This is your brain”, and then showing us the egg. Then they crack the egg and place its contents onto the sizzling pan and the per son says,”This is your brain on drugs,” and then it blacks out. Short, shocking, and to the point, but is it effective. All of there ads clearly convey or give a smart metaphor to what drugs can do to the human body and the consequences they cause in the users life. However, besides being clever and witty, do the ads carry out there over all mission of reducing the amount of drug users, and the more targeted area of young adults.

Rough Outline

I. Intro
a. Shocking drug facts
b. Intro to anti-drug companies

II. History
a. Intro to drugs
b. drug affects
c. history of anti-drug campaigns
d. types of commericals/ads used.

III. Description of picture
a. When it came out
b. reason
c. effectiveness

IV. Over all effectiveness
a. Surveys on ppl influence by ads
b. popularity of ads

Arguments

Argument:

Illegval drug use is contributed for over 33,000 deaths per year.In a list that includes heart disease, and cancer, illegal drugs are listed as one of the top 15 causes of death in the world. To combat such horrible statistics, companies such as "TRUTH" and "Drug Free America,have sprouted and are commited to reducing the death and usage of drugs. These companies use a variety of techniques such as live presentations, commercials, and advertisements to convey their message of the harmful affects and outcomes of drug usage.

Coutner Argument:

However, there are those who speculate that kids and adults choose the way they live their life and the road they take is something that cannot be changed. One chooses to start doing drugs and can if they they want to, stop just as fast as they started. Attempts by anti-drug companies do not deter drug users, just simply give them a challenge to not be a statistic.

Refuation of Counter-Argument


And they are right, people do feel as though they control their life, they control their own future. The ads don't try to force drug users to change, but give them another path to take by showing drug users what their grm future is filled with, black lungs, addiction, jail, and a horrible life.

Scholarly websites for paper

1. http://libguides.miami.edu/advertising

the UM library resource. I'd like to talk to Sarah Cantrell the librarian assigned to this section to see if there are other depictions of the effects of drugs that came out in the 1980's and to see if there is any information on the impact of those advertisements.

2. http://www.ajph.org/cgi/content/abstract/96/12/2154

This websites article is entittled,"Effect of Televised, Tobacco Company–Funded Smoking Prevention Advertising on Youth Smoking-Related Beliefs, Intentions, and Behavior ". It explains some results collected from televised preventions for tobacco and i want to use that to strengthen my argument.

3. http://www.ncjrs.gov/App/Publications/abstract.aspx?ID=180281
Using the Media in Drugs Prevention

4. http://books.google.com/books?hl=en&lr=&id=Q3zWeIU78MwC&oi=fnd&pg=PR9&dq=media+in+drug+prevention+&ots=FvbRbFtqtY&sig=qt9xPD8m2fqcZSEARjbs6XABU1Y#PPP1,M1

Mass media and drug prevention. this source is a pretty long panflit that talks about drug prevention in mass media and gives results, tests, and findings in the related field

Comment on herald Article

I enjoyed reading this article because it was on something we're doing. It makes me feel like a pioneer on this new style of learning and witting. I think that Dr. Sterling has a point when he said that abbreviations like GR8 don't really bother him, its something he just points out in papers. i don't know how they may eventually become standard like he says though, that would be kinda weird to have a 40% abbreviated paper. And he does make a point when he says writers (those using facebook,myspace, and texting) just need to realize who there audience is and write accordingly. I would abbreviate for my friends but not for a paper i'm turning in.

affective aim america audince brain brief campaigns commercial damage death depiction drugs dterent egg factor free fried friend frying gives human illustrates image lifestyle major meaning message ones overwhelmign pan prevent schocking sizzling society stop todays used violence whole youth

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Academic Blogs

http://www.blogscholar.com/

is an academic blog website. You can choose to add to or talk about a wide variety of topics from science to politics to Art. After reading a couple blogs i can see it is a pretty academic or atleast informative blog website. I couldn't find any instances were random people write about random things like their hair in the morning or their favorite toothpaste. Everything is catagorized and informative.