Drugs such as marijuana, amphetamines, and psychedelics burst on the scene during the 1960’s, and the new generation embraced the new hallucinogens. These new drugs spread like an epidemic, forcing our government to develop new laws and agencies in order to combat the plague. In 1973, the U.S. Drug Enforcement Administration was developed to enforce federal drug laws. Soon after, cocaine and crack appeared.
In order to combat the outbreak of these drugs, companies such as TRUTH and Drug Free America were formed. With the intention to lower and usage of drugs mainly in todays youth, these companies send out activists and knowledgeable people on the subject to go to schools and talk about drugs, their usage, their influence, and the inevitable road they force their users to take. Besides sending people to schools and such places, these companies, also have many interesting and shocking ads that depict outcomes and affects of drug usage, or give statistics of drug users, in shocking but clever ways.
One such image that was produced by Drug Free America is the Your Brains on Drug commercial. The commercial is about 25 seconds long and is easy to follow. It depicts someone holding an egg over a frying pan and saying ,”This is your brain”, and then showing us the egg. Then they crack the egg and place its contents onto the sizzling pan and the per son says,”This is your brain on drugs,” and then it blacks out. Short, shocking, and to the point, but is it effective. All of there ads clearly convey or give a smart metaphor to what drugs can do to the human body and the consequences they cause in the users life. However, besides being clever and witty, do the ads carry out there over all mission of reducing the amount of drug users, and the more targeted area of young adults.
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